"Hip-hop has really pushed the envelope in terms of diversity in this country. It really is a part of America, and it's not a black thing, it's not a yellow thing.... That's the reality."

Courtney Sloane, Exhibit Chief Designer

Marketing

Utilizing the tools that are familiar to the Urban Culture to create Brand Awareness.

  • Integrated Marketing & Promotional Programs
  • Tactical Advertising & Media Campaigns
  • Creative Development
  • Product/PR Placements

Music Supervision

  • Supervise and manage music production for advertising and promotional campaigns
  • Identify and secure talent, composers, and songwriters for advertising and creative composition
  • Create and execute musical direction for promotional background/compositions
  • Supporting on-premise and in-store usage

Licensing and Sponsorships

AE will structure, negotiate and execute licensing and/or sponsor partnerships between entertainment properties and consumer product/service companies to support your marketing initiatives.

It is estimated that over 40 million people fall under the Urban Culture umbrella. The buying power of African Americans and Hispanics alone in the U.S. has grown to over one trillion dollars...that’s a lot of buying power!


"Hip-hop is the most dominant pop-culture form now, and we would be remiss in not paying attention to it..."

Lynne Margolis, The Christian Science Monitor